The notion of Matrix 4, Space Jam 2 or Scream 5 not only existing but being seen as a must-win prospect for the long-term survival of theatrical moviegoing still feels like a kind of cosmic joke. I discussed last summer the notion that the pandemic had created a skewed scenario where films that were either entirely commercial in nature or would otherwise be considered crass or cynical IP expansions were now being viewed as industry-wide underdogs. While the latter was supposed to open this past October, this $140 million-budgeted disaster epic (Lionsgate is merely on the hook for domestic distribution). The film will open February 4 (not counting previews) right alongside Paramount’s Jackass Forever. I offered up that full quote because I half-chuckled at the reference to a rival studio’s recent success, as Netflix’s Don’t Look Up may have passed Red Notice as of this past weekend as their most-watched movie in the same week their stock continued to drop due to missing quarterly subscriber forecasts.Īnyway, we are just over a week out from the domestic debut of Roland Emmerich’s Moonfall.

Sure, the moon is crashing to the Earth, but this is a great chance to play before it wipes us all out.”

The moon is falling and with the Moonfall AR Experience, moviegoers can explore the hidden wonders and dangers of the moon to get tickets to the film, watch exclusive content, and get the chance to win a private screening or an unforgettable Lexus Driving Experience. Marisa Liston, Lionsgate’s president of worldwide marketing, said, “For weeks now, everyone has been saying Don’t Look Up. The second contest, less ritzy but frankly more practical, involves a chance to win your own private screening of Moonfall in theaters. Someone will win a trip to the Lexus Performance Driving School, a “thrilling full-day experience designed to build driving skills and confidence.”

The AR experience will provide the usual marketing material (trailers, clips, in-world videos, etc.) along with two new sweepstakes. The game/application will allow moviegoers to use their phones to locate the position of the moon and explore its various hotspots. Lionsgate also just announced the launch of the Moonfall Augmented Reality Experience, available beginning today.

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